Custom Postcards: Creative Ideas for Effective Prints
Postcards, which are also commonly being sent for family and friends, are among the most effective marketing tools that you can use for promotions. These can attract people’s attention when designed using beautiful graphics, interesting photos and catchy headlines. There are thousands of design inspirations that you can find online should you plan to send out custom postcards for your next marketing campaign. Meanwhile, here are some ideas that you can use.
Design Tips for Custom Postcards
* Postcards from around the world – Create a theme for your upcoming postcard marketing campaign. For travel agency owners, for example. You can design your prints using photos of beautiful places and travel destinations from around the world. Send photo postcard prints of the Caribbean for this month and prints with picturesque view of the castle in Prague the next. Include a headline that says “Experience this destination and more through our vacation package offers.”
* Vintage travel postcards – Museum postcards need not be always designed with art pieces and artifacts. Be creative with your prints and instead use vintage travel postcard designs. Create a story around the exhibits that you have on display and the places that they’ve come from. For example, a vintage photo of the Egyptian dessert can be related to artifacts found inside pyramids and tombs such as the Valley of the Kings. You can use vintage photos of ETH Zurich and relate it to the Albert Einstein display, if you have one.
* Custom postcard invitations – Events such as opening of another branch or celebrating your business’ anniversary could be shared with your loyal and potential customers. Send out postcard prints as invitation cards. Include brief but concise information about the event such as the place, time and date of the party. Save the date postcards, aside from postcard invitations, can also be sent to announce important events such as weddings, baptisms, birthdays and other important parties.
* Holiday photo postcards – During the holiday seasons, you need to send greetings to your customers. You can either have a design custom-made for your prints or find pre-made templates online. There are hundreds of free Christmas photo postcards templates available, for example, should you need to mail out postcards on Christmas day. Make sure to create prints that are sincere and not all about selling.
These are just some ideas that you can use for your postcard marketing campaign. You can also create your own designs and themes out of these tips. Just make sure to have your postcards printed only by reliable printing company – one that offers reasonable rates for high quality results.
About the Author
Mina Palencia is a writer who resides in Lancaster, LA. She has experiences writing for online marketing campaigns, writing technical documents for online audiences and loves blogging.
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